Choosing the right phrase to promote Winnipeg is difficult. Maybe you’ve been there? If so, you know what I’m talking about. The city is characterized by three things: the cold, the sprawl, and the friendly people. Working with a graphic designer to create tourism materials was hampered by the reputation of the city. We decided […]
Working with a graphic designer to conceptualize an ad for Signmaster. Brevity is the soul of wit, I’m told, and this is as brief as it gets. The image of the sign is almost irrelevant next to the message but, with each step down in sign quality, the message becomes more entertaining. The universality of […]
The following was written for a concptual advertisement put together by a talented graphic designer I work with frequently. The ad was for the popular video game Uncharted. Maybe you would like it? I did. Like a modern take on Indiana Jones, with more snark and less Nazis. The format was a conceptual postcard advertisement […]
These class-assigned articles for reading are sometimes pretty great. This one is one of those articles but instead of making me go whoa the internet It makes me realize I’ve spent more of my life on an internet devoid of social media than my peers. ‘Peers’ being a generous way of making implicit that everywhere […]
Everyone has to agree that advertising is necessary and is also a shitty thing to drown in. It’s everywhere, it’s all the time, and I can’t imagine a time when it seemed to recede in ubiquity.